Despite eBay's policy changes, you can employ several strategies to drive eBay traffic to your webstore. I like to call it mining for traffic. Why drive traffic from eBay to your webstore? Three good reasons:

	Higher profit margins: The average customer is willing to pay more for an item on your webstore than on eBay. By selling the items from your webstore, you can increase your markups—and your net profit.
	Reduced competition: When a person searches for an item you sell on eBay, eBay returns a list of items from hundreds or even thousands of your competitors. By driving traffic to your webstore, you virtually eliminate the clamor of the competition.
	Increased potential for repeat business: Developing long-term relationships with customers is the key to retail success. By steering customers to your webstore, you significantly improve your chances of building customer loyalty.

Now that you know why driving eBay traffic to your webstore is so beneficial, in the following sections I reveal some tips and tricks for doing just that... Read More